The public relations minefield that is Big Pharma

26 Oct

“But as Kate Cronin, global managing director at Ogilvy CommonHealth PR, explained to AdWeek, the way the pharmaceutical industry has tried to market its drugs (both legally and fraudulently) may soon be over:

“The era of Big Pharma and the marketing of the magic of a pill is gone. Now, pharma brands are about everything that surrounds a pill, including services, disease awareness, education and prevention.”

In fact, nearly half of U.S. healthcare marketing executives in an Ogilvy CommonHealth survey this year agreed that the heyday of Big Pharma is history. The writing, it seems, is indeed on the wall.”


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